Client journey mapping is more than just a buzzword; it's a strategic tool that allows service providers to visualise every step of the client's experience. By mapping out each touchpoint, from the first interaction to ongoing support, businesses gain invaluable insights into the client's perspective. This insight is crucial for identifying pain points, recognizing areas of excellence, and pinpointing opportunities for improvement.

Understanding the client journey isn't a one-time exercise; it's an ongoing process that evolves as client needs and expectations shift. By continually revisiting and refining the client journey map, service providers can ensure that they remain aligned with their clients' ever-changing needs.

An end-to-end process serves as a systematic roadmap for organisation s, guiding their business development (BD) efforts from inception to success. This comprehensive BD process acts as a crucial tool for teams, providing clarity on their current position, future goals, and the path to achieve them. Organisation s often contemplate reengineering their BD processes due to various factors such as mergers, management changes, or unmet sales targets.

To seamlessly align opportunity/capture and proposal strategies, active engagement with proposal support is crucial. This ensures a coordinated implementation of strategies throughout the proposal process, beginning from the pursuit decision gate review. The Bid Manager takes ownership of the proposal document, emphasising the goal of delivering a high-quality proposal.

A pivotal decision point during the opportunity assessment phase of the business development lifecycle involves making a preliminary bid/no-bid determination for a specific opportunity. Read more to understand the key questions for Opportunity Assessment

An opportunity/capture strategy is a plan for achieving a goal. Strategy and tactics are often confused. In the purest sense, the opportunity/capture strategy is your pre-engagement position; tactics are the actions you take to implement your strategy and to convey it persuasively. Both are required to win.

Teaming with other businesses can assist firms fill competency gaps/ weaknesses and increase their win probability. To succeed, however, employment and management of teaming partners must be approached with care.