Greenpoint Construction Group – Client Mapping Survey
Brief:
Greenpoint Construction Group engaged Chastain Consulting to align client perceptions with their broader business strategy. The project aimed to provide actionable insights to shape Greenpoint’s business development and marketing efforts.
Challenge:
Greenpoint needed a clear understanding of client satisfaction, value perception, and priority areas to better align their services with client expectations and growth objectives.
Solution Provided by Chastain Consulting:
Chastain Consulting collaborated closely with Robert, Greenpoint’s founder, to design a targeted client survey. We established key questions on service value, quality, and satisfaction, selecting specific clients to provide candid insights. Chastain Consulting managed the survey process end-to-end, analysing and interpreting the feedback to deliver a concise, data-driven presentation.
Outcome:
Greenpoint gained a clear understanding of client satisfaction and priorities. The insights highlighted areas of strength and pinpointed opportunities for growth in business development and marketing, aligning client perceptions with Greenpoint’s growth strategy.
"Working with Chastain Consulting on our client mapping survey was a game changer for us. Casey and her team guided us through the entire process, from providing insightful roundtable advice on key client questions to defining clear objectives that would directly inform our strategy moving forward.
The end result was a concise, actionable presentation summarising client feedback, helping us pinpoint priority areas in business development and marketing. Chastain Consulting's expertise and support have been invaluable in helping us refine our client experience and grow our business."
- Robert Sposari
Director